As the creator and Global Head of Nokia Life services, Jawahar is responsible for pioneering Nokia’s efforts in bringing the benefits of the Internet and mobile services to enhance the daily lives & livelihoods of the millions in the emerging markets.
Nokia Life is a range of Education, Healthcare, Agriculture and Entertainment services addressing millions of mobile consumers without timely access to their daily information needs, who probably would never use a PC. Nokia Life is live in India, China, Indonesia and Nigeria. Before taking up this challenge in 2008, Jawahar was the Director of Multimedia Experiences in Asia Pacific bringing to market consumer services and experiences on Nokia mobile devices spanning across music, imaging, games, internet, mobile TV and location-based experiences. For over a decade, Jawahar has been actively involved in stimulating and steering the mobile services ecosystem with mobile operators, regulators, NGOs, Development Agencies, ISPs, broadcasters, music labels, games publishers, mobile marketers and the content community.
His current assignment focuses on the next big challenge for the mobile industry; that of introducing and driving uptake of services as the mobile coverage expands to the highly value conscious seeking more from their mobile devices in their daily lives. Jawahar has been active on several industry bodies covering entertainment, broadcasting and mobile marketing. He also has several service innovations and a few patents to his credit for Nokia.
Leveraging Mobile to Educate & Empower the Masses on Health, Agriculture & Literacy
Today mobile devices are the most persistent personal technology globally, importantly so in the emerging markets and even at the bottom of the pyramid. The features and capabilities of the mobile devices even at very low price points are consistently increasing. This presents an unprecedented opportunity to connect huge populations via mobile devices like never before to build capacity in literacy, education, entrepreneurship and agriculture information leading to economic development and provide access to vital information on key health topics leading healthier and more productive lives.
Nokia Life addresses this opportunity with a range of Education, Healthcare, Agriculture and Entertainment services addressing millions of mobile consumers without timely access to their daily information needs, who probably would never use a PC. Over 100 million people have used Nokia Life which is live in India, China, Indonesia and Nigeria. During this interactive talk, the speaker will highlight some of the innovative disruptions, learning management and opportunities brought about by mobile learning devices and lead a discussion on strategies for life and livelihood improvements via mobile learning services.